According to a report by GesellschaftfürKonsumforschung (GFK), the leading authority for international market studies, the Infinix Hot sold more units compared with other more established phone brands in the market in the month under review.
The Infinix Hot, which is running on android-powered operating system 4.4 kitkat, has the following features;1.4GHz quad-core, dual sim, 5.0 inches touch screen, dual camera of 5mp with LED flash and 2mp front camera designed for video calls.
It also has 1GB ram support, 3G network, 16,000,000 colours and pixel density of 401ppi, among other interesting features.
Speaking on this milestone, Bruno Li, the Country Manager of Infinix Nigeria, said the success of the phone is a result of the company’s consumer-centric product development strategy coupled with bespoke marketing ideas.
“The Infinix brand has developed into a household name in the Nigeria’s phone market. Though still relatively new in the country, it has shown that with the right products and targeted marketing initiatives, a new entrant can make significant impact within a short period of time. We are delighted by this exceptional performance of Infinix Hot and we know this is just the beginning of our partnership with the Nigerian phone users.”
Not resting on its oars, Infinix Mobility, following in its tradition of meeting needs in the market, will soon launch a new smart phone product which has the potential of surpassing the Infinix Hot success story;#thenexthero will be unveiled soon on 4th June launch event at the University of Lagos .
With other products also making waves with huge volume sales, it won’t be long before the Infinix brand becomes the dominant mobile phone player in the country.
